Some SEOs aren’t getting the message about Google’s personalization of search results. Many are not seeing the writing on the wall: 2009 will likely see the end of the ranking report in SEO. In today’s organic search engine optimization column, “The Future of Google’s Search Personalization,” Mark Jackson advises SEOs to acknowledge traffic, conversions, and ROI as the important metrics for any form of marketing or business.

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Technorati Tags: Conversions, Google, Google Search, Marketing Business, Metrics, Roi, Search Engine Optimization, search engine watch, Search Optimization, Search Results, Seo, Seos, traffic, Writing On The Wall